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Expert Analysis

Preparing For A Future Without Social Media 'Likes'

By Bryony Gold (September 3, 2019, 3:12 PM EDT) -- From Facebook's "thumbs up" to Reddit's "upvote" and Instagram's and Tik-Tok's "likes," so-called "vanity metrics" in social media are ubiquitous, and "double-tapping" has become so addictive that for many it is a biological reflex. "Likes" have become a form of currency: They are often used as a measure of success of the popularity of a post and the engagement of followers, and as such, are highly valuable for influencers getting paid for content in posts....

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