Data-Misuse Enforcement Is Focusing On 3 Key Areas

By David Bitkower, Kali Bracey, Jeremy Creelan, Joseph Noga and Michael Ross (July 23, 2019, 2:45 PM EDT) -- Everyone is focused on how companies are using the customer data they collect. Headlines call out changes to privacy rules in Europe, California and elsewhere, and consumers regularly receive notifications of massive data breaches. With all this going on, there is another piece of the data puzzle that companies need to be talking about and preparing for: the wave of enforcement activity that has begun to focus on how companies are using the sensitive data they collect in making business decisions — to approve or deny a loan, to target an advertisement or to pick a neighborhood for offering a new service....

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