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Expert Analysis

What's Next For Ad-Tech After EU Data Privacy Investigation

By Elizabeth Kilburn (January 30, 2020, 3:52 PM EST) -- The European Commission's competition regulator is launching an investigation into Google Inc., this time concerning its data collection practices. According to Reuters, the commission has sent out questionnaires to companies working with Google, requesting information about the agreements they have in place to share data with the search engine. Reuters have said that a document it has seen "shows the EU's focus is on data related to local search services, online advertising, online ad targeting services, login services, web browsers and others."[1]...

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