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Expert Analysis

Legal Pitfalls To Avoid In Social Cause Marketing Campaigns

By Russell Stein (September 21, 2018, 3:21 PM EDT) -- Social cause marketing, where a business teams up with a charity to promote a product or a charitable cause, has become increasingly popular over the last few years. As the holiday season approaches these types of campaigns become more visible across all types of media, including television, print and the internet. A social cause marketing campaign often looks like the following:...

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