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EU IP Office Pulls McDonald's Big Mac TM In Supermac Row

By Dave Simpson (January 15, 2019, 9:42 PM EST) -- The European Union Intellectual Property Office has revoked McDonald's International Property Company Ltd.'s EU trademark for the term Big Mac, finding that it was not being put to genuine use, after it was challenged by an Irish fast-food chain called Supermac's, according to documents filed by the EUIPO Tuesday....

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