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Expert Analysis

Tips For Cos. On Ga. College Athlete Endorsement Law

By Eric Schroeder, Jim Dudukovich and Brian Underwood (October 12, 2021, 5:20 PM EDT) -- As of this month, over half of U.S. states have adopted some legal measures, whether legislation or executive orders, enabling collegiate athletes to profit from the use of their names, images and likenesses, or NIL.[1] A number of relevant state laws took effect on July 1, including Georgia's H.B. 617.[2]...

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