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Analysis

'Juneteenth' Ice Cream Stirs Up Familiar Trademark Debate

By Tiffany Hu (June 13, 2022, 7:58 PM EDT) -- Criticism over Walmart's promotion of a Juneteenth-themed ice cream forced the retailer to pull the product from shelves, and while some attorneys have raised concerns over companies trying to lay claim to trademarks linked to the new federal holiday, most say there are effective ways to filter out opportunistic applicants....

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