Analysis

Estée Lauder TM Fight Shows Pitfalls Of Eponymous Brands

By Alex Baldwin

Celebrities looking to cash out by selling their own-name brands are effectively handing over the rights to the use of their names for marketing, and could potentially scupper any future ventures, experts say.

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Coca-Cola Wins 'Creations' UK TM Clash With Robinsons

By Jamie Lennox

Coca-Cola has beaten a challenge to its "Creations" trademark applications in the U.K., proving that shoppers would not confuse the brand with Robinsons' long-standing "Fruit Creations" brand of squash.

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'Windrush Generation' TM Struck Down In Bad-Faith Ruling

By Hanna Vioque

A charity that celebrates Caribbean migrants has persuaded officials that a rival charity should lose its trademark for "Windrush Generation" because it was trying to gain a monopoly on the phrase that describes the famed generation of migrants. 

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UK Litigation Roundup: Here's What You Missed In London

By Laura Stewart Liberty

The past week in London has seen Apple hit back at a tech company's wireless charging patent claim, a flurry of businesses bring COVID-19 pandemic insurance claims as a key deadline draws closer and Ipulse Partners LLP file a claim against a luxury yacht company it represented in a trademark dispute. Here, Law360 looks at these and other new claims in the U.K.

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Just Eat, Autotrader Among Firms Probed Over Fake Reviews

By Eddie Beaver

The Competition and Markets Authority said Friday that it has launched consumer law investigations into five companies, including Autotrader and Just Eat, over concerns about fake or misleading online reviews.

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IP Firm Mewburn Ellis Names 5 New Partners

By Ashish Sareen

Mewburn Ellis LLP has promoted five intellectual property specialists to its partnership, more than double the intake of those who made the grade to become partners in 2025.

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