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Expert Analysis

EU Adidas TM Case Elucidates 'Acquired Distinctiveness'

By Simon Ayrton, Alex Borthwick and William Hillson (July 10, 2019, 2:40 PM EDT) -- Adidas AG has used its well-known "three stripes" logo in various guises, including where the stripes form the shape of a mountain, said to symbolize the challenges athletes face. The alpine metaphor is apt given the efforts Adidas has expended in attempting to defend its trademark registration for the three stripes logo....

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