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Latest News in Intellectual Property UK

• March 26, 2026

  Shoosmiths Promotes 9 Lawyers To Partnership

  Shoosmiths LLP said Thursday that it has elevated nine lawyers to its partnership, recognizing those who will help drive the firm's growth in the coming years.

• March 26, 2026

  Google Fends Off 'GeminiAI' TM Bid Over Gemini Confusion

  Google has partially blocked a medical technology service from registering the trademark "GeminAI," convincing British examiners that the mark would unfairly ride on the marketing of its Gemini chatbot and connected software services.  

• March 26, 2026

  Coffee Co. Can't Delay UPC Theft Ruling Over Parallel Cases

  A European appellate court has refused to give a coffee machine maker extra time before it has to change the design for a milk frother that infringed a rival's patent, ruling that the existence of ongoing parallel proceedings didn't justify an enforcement pause. 

• March 26, 2026

  Chemical Co.'s 'Adlene' Mark Blocked Over Similar Goods

  A chemicals company can't register "Adlene" as a trademark for polymer and polymer compositions, as a European office decided it is too similar to a manufacturer's earlier "ADILEN" mark for identical industrial polymer goods.

• March 26, 2026

  TMs That Invoke False Heritage Misleading, ECJ Finds

  A luxury fashion brand's "Paris 1717" trademark could mislead shoppers, the European Union's top court ruled Thursday, finding that modern companies which use TMs suggesting a historical heritage might deceive consumers about the quality and prestige of their products. 

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