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Ella Moss Owner Loses Challenge To Chinese Rival's EU TM

By Hanna Vioque ( January 8, 2026, 2:11 PM GMT) -- An American womenswear brand featured on the TV show "Sex and the City" has failed to convince European officials that a Chinese company should lose its trademark for "Ellames," as there was no chance shoppers would think the rival brassieres were part of its Ella Moss brand. ...

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