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Analysis

Too Famous To TM? Orwell Ruling Shows Risks Of Waiting

By Alex Baldwin ( January 9, 2026, 4:29 PM GMT) -- Europe's top trademark authority has made it harder to secure protections for the names of famous individuals once they reach a certain level of cultural significance, in a decision over George Orwell's name that lawyers say means people in the public sphere need to act sooner to register their names....

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