K-Way Outdoor Clothing Co. Narrows 'Kwai' TM In Ad Dispute

By Hanna Vioque ( August 7, 2026, 2:26 PM BST) -- Outdoor clothing brand K-Way has convinced European officials to nix a Chinese company's trademark application for "Kwai" over advertising services, as shoppers accustomed to seeing marketing material from K-Way could mix them up....

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