Nivea Owner Loses 'Cherry Crush' TM Over Descriptiveness

By Hanna Vioque ( October 16, 2026, 7:38 PM BST) -- European officials have rejected global skincare giant Beiersdorf's bid to register "Cherry Crush" as a trademark, ruling that the sign is too descriptive of the ingredients that could be used to make the Nivea owner's deodorants. ...

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