July 27, 2026
A New York federal judge on Monday refused to toss Danone's unregistered trademark infringement suit against Chobani over use of the phrase "Bright & Mellow," saying Danone plausibly backed up its argument that the mark was not simply generic.
October 07, 2025
Chobani on Monday urged a New York federal court to throw out rival Danone's unregistered trademark infringement suit over use of the phrase "Bright & Mellow" to market ready-to-drink coffee, arguing that Danone contends "it alone" may use those "ordinary adjectives."