Tranchin v. EBY, Inc.

  1. August 18, 2026

    Sofia Vergara's Underwear Co. Moves To Nix AI Deepfake Suit

    EBY urged a California federal judge to dismiss a content creator's suit alleging that, while she agreed to be a brand ambassador, the underwear company used AI to create a "deepfake" version and publish a video where she appeared partially nude, arguing Monday that the video is not "pornography" as commonly understood.

  2. June 10, 2026

    Influencer Says Underwear Co. Posted Lewd Deepfake

    A lifestyle content creator has sued body-inclusivity-oriented underwear company EBY Inc., claiming that while she had agreed to be a brand ambassador, the company used artificial intelligence to create a "deepfake" version of her and then used it to post a video where she appeared partially nude.