Crisis Messaging To Protect Law Firm Brand And Bottom Line

Law360 (August 19, 2019, 12:09 PM EDT) -- A difficult question facing many law firms is not whether they will face a crisis, but in what shape it will manifest itself and at what inopportune time it will hit. Unfortunately, the “when” is the part that’s nearly always impossible to predict. While high-profile law firm crises, such as data security incidents and gender bias suits, continue to make headlines, crises come in countless shapes and forms, leaving firms scrambling to manage communications with their clients, regulators, employees and the media.

How a crisis is defined at a law firm varies according to each organization’s size, industry focus, leadership personalities...

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