Nissan Ex-CEO Illustrates Do's And Don'ts Of Image Repair

Law360 (January 22, 2020, 5:26 PM EST) -- Carlos Ghosn, the former Nissan Motor Co. Ltd. executive, recently gave new meaning to "thinking outside the box" when he reportedly used a perforated box to escape from house arrest in Tokyo to a safe perch in Beirut.

As a communications strategist who is watching from the sidelines while he tries to restore his sullied reputation, I draw the following lessons for lawyers, positive and negative, from his messaging.

1. Seize the narrative early and often.

I tell my lawyer clients that in order to fortify their brands among colleagues and potential clients, they must have a game plan to quickly...

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