Apple Loses Trademark Fight Over Steve Jobs' Phrase Parody

Law360, London (March 30, 2021, 3:40 PM BST) -- A judge ruled on Tuesday that Apple Inc. cannot stop a Swiss watchmaker parodying the tech giant by trademarking one of its signature phrases that it uses to launch new products.

The High Court has overturned findings that Swatch crossed the line by applying to trademark phrases associated with Apple. (AP Photo/Mark Lennihan) Iain Purvis QC, sitting as a deputy judge of the High Court, overturned findings that watchmaker Swatch AG had crossed the line in applying to trademark phrases associated with the American tech giant.

The ruling reverses a decision by a trademark officer that Swatch had applied to trademark...

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