Google Urged To Tackle Misleading Insurance Adverts

Law360, London (April 22, 2021, 5:15 PM BST) -- A consumer group has called on search giant Google to do more to tackle online advertisements that could be costing insurance customers extra money and misdirecting some to third-party companies to handle their claims.

People trying to make insurance claims are dialing premium-rate numbers because "click to dial" adverts appear above insurers' websites on Google, Which? said in a report released on Wednesday.

The adverts display a phone number and a button with the message "click to call," which connects them to their insurer — but through a premium-rate phone number, the consumer group warned. Which? analyzed the search results for...

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