Misleading Online Financial Ads Still A Problem, FCA Says

By Joel Poultney (April 27, 2022, 6:28 PM BST) -- Intervention by the Financial Conduct Authority has led to 84 of the 379 financial product promotions it reviewed in the first quarter of the year being amended or withdrawn, the vast majority of which were online, the watchdog said Wednesday.

The FCA said in its quarterly review of financial promotions that 76% of the 84 amended or withdrawn adverts from firms it authorizes involved website or social media promotions, reinforcing its campaign against misleading or unfair online financial advertising. This compared with 75% of the 105 promotions amended or withdrawn in the first quarter of 2021.

Strict promotional rules govern financial...

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