Kellogg Tells Gov't How To Eat Cereal In Sugar Rule Challenge

By Joanne Faulkner (April 27, 2022, 5:41 PM BST) -- Kellogg breakfast cereals are intended to be consumed with milk, the food giant told a judge on Wednesday, arguing that the nutrition provided by dairy should exempt its products from new government rules on junk food restricting supermarket displays for high-sugar products.

The American food giant — which owns brands including Coco Pops and Crunchy Nut — told the High Court that new rules that should come into effect in England in October do not take into account the nutritional value of milk, which is usually added to cereal.

Tom Hickman QC, counsel for Kellogg, said that regulations which restrict the...

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