Amazon Loses Beverly Hills Polo TM Fight For UK, EU Sales

By Silvia Martelli (May 5, 2022, 4:06 PM BST) -- A London appellate court has overturned a decision that Amazon did not infringe trademark rights for the Beverly Hills Polo Club brand in the U.K. and the European Union by selling the U.S. designer goods in those countries.

The Court of Appeal said on Wednesday that a lower court had taken the wrong approach when ruling that Amazon.com Inc. and several subsidiaries had not infringed Eli Haddad's trademark rights in Britain and Europe by allowing Beverly Hills Polo Club goods produced in the U.S. to be sold in those countries.

According to court filings, Haddad and his two brothers split their...

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