Cadbury Tries Again To Get UK TM For Purple Wrapper

By Joanne Faulkner (June 21, 2022, 6:29 PM BST) -- Cadbury urged a judge on Tuesday to grant protection to the particular purple it uses to wrap its chocolate, arguing there is no reason that the hue cannot be registered as a sign trademark.

Cadbury UK Ltd. asked the High Court to overturn decisions that its trademark applications for exclusive control over the particular shade of purple — Pantone 2685C — that it uses on its Dairy Milk chocolate bars and other products are too wide-ranging.

Cadbury won a case in 2012 to stop other chocolate companies from using the color, but this was successfully appealed by its rival Nestle the following...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!