Cosmetics Brand Defends TMs In Freckle Pen Suit

By Alex Baldwin (July 22, 2022, 3:32 PM BST) -- Cosmetics company Lottie London has dismissed counterclaims that its trademarks are not distinct and should be invalidated, arguing that a rival it is suing for trademark infringement made "irrelevant" arguments in its defense.

Budget makeup brand Barry M Cosmetics did not address allegations that its temporary freckle pen was "identical" to Lottie's product, and instead claimed that Lottie's trademark for "Freckle Tint" confused consumers, Lottie London said in a reply filed July 15 and recently made public.

While Lottie admitted that other faux freckle products had been launched before it entered the market, it said none used the phrase "Freckle Tint"...

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