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Expert Analysis

How Store Brand Evolution May Influence IP Cases

By Justin LaTorraca, Elizabeth Milsark and Laura O’Laughlin ( November 20, 2025, 5:31 PM EST) -- Recently filed lawsuits have drawn renewed attention to the evolving boundaries between competition and potentially unlawful imitation in grocery retailing. Take, for example, J.M. Smucker Co.'s Oct. 13 complaint against Trader Joe's Co., and Mondelez International Inc.'s May 27 complaint against Aldi Inc. ...

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