Analysis

Justices Look To Shed Light On Jury Role In Pepsi TM Battle

By Ivan Moreno ( June 29, 2026, 9:49 PM EDT) -- The U.S. Supreme Court's decision to hear a trademark fight over PepsiCo's "Mtn Dew Rise Energy" drink gives the justices a chance to clarify when juries, rather than judges, should decide whether a mark is inherently strong — a narrow question that attorneys say could affect how often infringement cases survive summary judgment....

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