Benefit Cosmetics LLC v. E.L.F. Cosmetics, Inc.

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Case Number:

3:23-cv-00861

Court:

California Northern

Nature of Suit:

Trademark

Judge:

Richard Seeborg

Firms

  1. December 19, 2024

    E.l.f. Mascara Doesn't Confuse Consumers, Judge Rules

    A San Francisco federal judge has said showing that the e.l.f. cosmetics brand had an "intent to create a dupe" of a mascara tube made by its Louis Vuitton-owned rival is not enough to prove that it actually "dupes any consumers."

  2. October 30, 2024

    Judge Quizzes Attys As $1.5M Mascara TM Trial Wraps

    A California federal judge quizzed counsel during bench trial closings Wednesday in Benefit Cosmetics' $1.49 million lawsuit alleging e.l.f. Cosmetics' "Lash 'N Roll" mascara ripped off Benefit's blockbuster "Roller Lash" mascara, questioning why Benefit didn't conduct a consumer survey and asking whether it matters that Benefit inspired e.l.f.'s product.

  3. August 26, 2024

    'Roller Lash' and 'Lash 'N Roll' Mascaras Face Off In TM Trial

    Benefit Cosmetics told a San Francisco federal judge at the start of a trademark and trade dress infringement bench trial Monday that rival e.l.f. Cosmetics sought the "holy grail" when it created a "Lash 'N Roll" mascara that ripped off Benefit's $300 million-blockbuster "Roller Lash" product.

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