Gap's Athleta Fights To Revive UK Trademark Protections

By Lucia Osborne-Crowley ( November 25, 2025, 5:39 PM GMT) -- The Gap Inc.'s sportswear brand Athleta urged the Court of Appeal on Tuesday to reinstate one of its trademark protections, arguing that the judge who revoked the trademark did not do a proper assessment of its genuine use or distinctiveness....

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