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Pyure Hit With False Ad Suit Over Monk Fruit Sweetener

By Gina Kim ( February 13, 2026, 5:11 PM EST) -- Pyure Brands was hit with a proposed class action in California federal court Thursday alleging it falsely advertises its monk fruit sweeteners as being "free from artificial sweeteners," despite that they're predominantly sweetened with sugar alcohol known as erythritol, which is linked to increased risk of heart attacks and stroke....

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