LIV Golf Accused Of TM Infringement By Long Island Vodka

By Gina Kim ( March 24, 2026, 6:53 PM EDT) -- LIV Golf was sued for trademark infringement in New York federal court on Monday by Long Island Vodka, which alleges the Saudi-backed company's unauthorized use of "LIV" in connection with alcohol and merchandise has caused consumers to mistakenly associate the distillery with a "highly controversial" venture bankrolled by a sovereign wealth fund....

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.


A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login