Expert Analysis

• PR Perspectives: Taking Stock Of 2023, Preparing For 2024

  

  As law firms and PR teams review their 2023 external communications output, it is a good moment to consider how to maintain a perfect profile in order to enhance, protect and advance a firm's reputation for the coming year, says Louise Beeson at Bell Yard Communications.

• PR Perspectives: How To Communicate A Law Firm Merger

  

  Recent data shows a significant increase in law firm mergers and acquisitions in the U.K., and to ensure the deal goes without a hitch, both internal and external communications need to be carefully planned so that appropriate messaging aligns with the objectives of the deal, says Belinda Lewis at Birketts.

• Why Law Firms Should Heed Calls To Put ESG Over Profit

  

  According to Deloitte’s recent survey, the majority of Gen Z and millennials remain unimpressed with businesses’ societal impact, and junior lawyers in particular are increasingly expecting the legal profession to shift to a business model that prioritizes sustainability above profitability, says Dana Denis-Smith at Obelisk Support.

• PR Perspectives: What Not To Do In Legal Public Relations

  

  There is a wealth of advice about how to publicize a law firm, but what not to do is just as important, and ignoring a target audience, communicating without a strategy, or misusing social media are potentially risky and reputation-damaging practices, says Steve Rudaini at MD Communications.

• A Diverse Workforce Can Help Close The Legal Talent Gap

  

  Recent reports from professional firms reveal that a diverse workforce is likely to close the talent gap and achieve better business outcomes, and for law firms, this needs to start with routes into the profession in order to make a real change, says Jody Tranter at Barbri.

• Navigating The Novel Challenges Facing The Legal Profession

  

  The increasing prominence of ESG and AI have transformed the legal landscape and represent new opportunities for lawyers, but with evolving regulations and the ever-expanding reach of the Solicitors Regulation Authority, law firms should ensure that they have appropriate policies in place to adapt to these challenges, say Scott Ashby and Aimee Talbot at RPC.

• Key Lessons From The SRA's 2023 AML Report

  

  The Solicitors Regulation Authority’s recent anti-money laundering report conducted supervisory activities that revealed a variety of breaches, and with an increasingly regulated landscape, lawyers can play an important part in preventing criminal activity by taking responsibility for ensuring compliance, says Harriet Holmes at Thirdfort.

• How The Legal Sector Can Enhance Its Data Resilience

  

  In view of the U.K. National Cyber Security Centre’s recent report shedding light on the legal sector’s increased vulnerability to cyberattacks, law firms need not only establish robust defenses, but also to redefine their approach to data security by fostering a culture of continuous learning, adaptability and vigilance, says Katie McCullough at Panzura.

• Building Strong Relationships At All Stages Of A Legal Career

  

  Whether a junior attorney seeks to lay the foundation for a path to partnership, or a seasoned practitioner aims to leverage an extensive network, the road to legal industry success often involves cultivating sincere relationships, say Kathleen Hilton and Megan Senese at Stage.

• How Mentoring Can Increase Black Representation In Law

  

  U.K. Black History Month is a good time to look at the importance of Black representation in the legal profession, and how mentorship can make a big difference in empowering Black lawyers, including by offering career coaching and building valuable relationships, says Christianah Babajide at Keating Chambers.

• Socioeconomic Data Shows Diversity Needed In Legal Sector

  

  U.K. solicitors come from the highest socioeconomic backgrounds compared with the wider workforce, and with the case for a greater focus on diversity and inclusion stronger in law than in any other sector, now is the time to challenge the status quo decisions that affect equality and representation, says Nik Miller at the Bridge Group.

• PR Perspectives: When Law Firms Offer PR Services

  

  The news of libel law firm Schillings setting up its own public relations firm illustrates the equal importance of both lawyers and PR professionals in managing the reputations of businesses and individuals effectively, especially in the evolving media landscape, says Gus Sellitto at Byfield Consultancy.

• Building A Global Law Firm Fit For The Future

  

  As the world faces immense changes across economic, environmental, political and social spheres, leaders in BigLaw are in a position to help address global challenges, while also transforming their business models to respond to historic shifts in the nature of legal work, says Duncan Weston at CMS.

• PR Perspectives: Must-Have Tips For Lawyers Writing Articles

  

  There are many benefits for lawyers in getting their articles, opinions and insights published in the media, and although writing about a topic can be easy, getting it published is tricky, says Steve Rudaini at MD Communications.

• How Midsize City Firms Are Luring Talent Away From BigLaw

  

  In the wake of the post-pandemic hiring surge many law associates are reevaluating their priorities, and with midsize City firms offering a better work-life balance, greater focus on team fit and opportunities for upward mobility, the traditional legal career path offered at BigLaw firms is no longer passing muster, says Ria Karnik at Major Lindsey.