Expert Analysis

• PR Perspectives: Don't Overstate Well-Being Or Enviro Efforts

  

  Law firms should look to embrace a strong arsenal of sustainability and well-being initiatives before beginning to publicize their commitment to green and mental health efforts, or they can face the risk of making false claims, says Steve Rudaini at SJR Communications.

• Record Level Of Partner Hires Shows No Sign Of Slowing

  

  With indications that law firm hiring activity is increasing, the competitive market is causing candidates to evaluate potential employers more carefully, and large numbers of partners are migrating away from Silver Circle and West End firms in pursuit of closer parity in work and pay, says James Lavan at Buchanan Law.

• PR Perspectives: Choosing How To Communicate For Impact

  

  Successful legal public relations involves developing productive working relationships, and choosing which medium to use when communicating is important, since it will reflect the level of familiarity with the lawyer or journalist as well as the message, says Daniela Conte at Gibson Dunn.

• Talent Acquisition Is Shifting As US Firms Permeate London

  

  U.S. law firms’ continued growth in London and aggressive talent acquisition strategies are reshaping how lawyers are attracted, nurtured and retained, and success in this evolving environment lies in understanding and adapting to changing priorities and values, says Nathan Peart at Major Lindsey.

• More Remains To Be Done To Achieve Gender Parity In Law

  

  Significant strides have been made over the years to improve gender diversity in the legal profession, but the pay gap, lack of workplace flexibility and uneven child care burden remain significant challenges to progress, says Caroline Green at Browne Jacobson.

• US And UK Law Firms Continue Trend Of EU Expansion

  

  A broad spectrum of U.S. and U.K. law firms are now seeking fresh opportunities in Europe's fastest growing and constantly evolving sectors by opening offices in strategic locations across the continent, says James Lavan at Buchanan Law.

• Legal Industry Can Help Steer UK Out Of Social Mobility Crisis

  

  The legal industry has a responsibility to help mitigate the U.K. social mobility crisis highlighted by the recent State of the Nation report, and it can start to increase socioeconomic diversity in its ranks by focusing on reducing the educational barriers to entering the profession, says Jo-Anne Pugh at BPP University Law School.

• 2024 Will Be A Busy Year For Generative AI And IP Issues

  

  In light of increased litigation and policy proposals on balancing intellectual property rights and artificial intelligence innovation, 2024 is shaping up to be full of fast-moving developments that will have significant implications for AI tool developers, users of such tools and rights holders, say lawyers at Mishcon de Reya.

• How Businesses Can Prepare For Cyber Resilience In 2024

  

  With cybersecurity breaches one of the biggest threats to U.K. businesses and as legislation tightens, organizations should prioritize their external security measures in 2024 and mitigate risks by being well-informed on internal data protection procedures, says Kevin Modiri at Nelsons.

• So You Want To Write A Guest Article?

  

  If your New Year's resolution is to spend more time writing, here's everything you need to know to pitch guest article ideas to Law360.

• PR Perspectives: Taking Stock Of 2023, Preparing For 2024

  

  As law firms and PR teams review their 2023 external communications output, it is a good moment to consider how to maintain a perfect profile in order to enhance, protect and advance a firm's reputation for the coming year, says Louise Beeson at Bell Yard Communications.

• PR Perspectives: How To Communicate A Law Firm Merger

  

  Recent data shows a significant increase in law firm mergers and acquisitions in the U.K., and to ensure the deal goes without a hitch, both internal and external communications need to be carefully planned so that appropriate messaging aligns with the objectives of the deal, says Belinda Lewis at Birketts.

• Why Law Firms Should Heed Calls To Put ESG Over Profit

  

  According to Deloitte’s recent survey, the majority of Gen Z and millennials remain unimpressed with businesses’ societal impact, and junior lawyers in particular are increasingly expecting the legal profession to shift to a business model that prioritizes sustainability above profitability, says Dana Denis-Smith at Obelisk Support.

• PR Perspectives: What Not To Do In Legal Public Relations

  

  There is a wealth of advice about how to publicize a law firm, but what not to do is just as important, and ignoring a target audience, communicating without a strategy, or misusing social media are potentially risky and reputation-damaging practices, says Steve Rudaini at MD Communications.

• A Diverse Workforce Can Help Close The Legal Talent Gap

  

  Recent reports from professional firms reveal that a diverse workforce is likely to close the talent gap and achieve better business outcomes, and for law firms, this needs to start with routes into the profession in order to make a real change, says Jody Tranter at Barbri.