Google Faces UK Antitrust Probe Over New Privacy Rules

Law360, London (January 8, 2021, 3:50 PM GMT) -- The U.K. competition watchdog said Friday it is launching an investigation into Google's push to exclude third-party advertisements from its web browser, saying the move may entrench the web giant's monopoly and threaten competition.

The Competition and Markets Authority said it will investigate Google's plans to launch its so-called Privacy Sandbox project, which would disable third-party cookies on the Chrome browser and Chromium browser engine and replace them with a new set of tools for targeted advertising.

The web services company says the move will protect users' privacy by preventing third parties from collecting information on their searches and targeting advertising;...

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