Broker Fights To Invalidate Legal & General Umbrella TMs

By Silvia Martelli (October 11, 2021, 4:54 PM BST) -- An insurance broker has hit back at Legal & General's trademark infringement lawsuit, urging the court to nix the insurance giant's registrations because of its alleged efforts to "evergreen" its umbrella logo protections.

L&G acted in bad faith when it filed for the umbrella trademark registration at the heart of the suit in 2018 in an illegitimate attempt to extend its exclusivity without having to prove its use of the logo, broker Got You Covered told the High Court in its recent counterclaim.

The practice is known as evergreening.

London-based L&G sued the insurance broker in July for allegedly violating the...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!