Marketer Says IMG Violated Agreement Over Real Madrid Ads

By Ronan Barnard (May 9, 2022, 2:50 PM BST) -- A sports marketer has told a court it doesn't owe IMG €2.6 million ($2.75 million) under a deal to sell ads for Spanish soccer giant Real Madrid, because the international talent company breached the agreement.

Project 11 Ltd. told the High Court in an April 25 defense filing, which has just been made public, that International Management Group (UK) Ltd. "consistently failed" to address Real Madrid's own violations of a separate deal it had with the talent company. This meant the marketing firm shouldn't have to pay up in a lawsuit brought by IMG, it said.

IMG and Real Madrid signed...

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