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Expert Analysis

Navigating The Risks Of Employee-Influencers, Side Gigs

By Lauren Herz and Kyle Dull ( September 18, 2025, 5:34 PM EDT) -- Social media influencers are everywhere — TikTok, Instagram, even LinkedIn — and employers are taking notice. And it's not just professional content creators and celebrities — everyday employees are also building followings and shaping opinions online, including in ways that directly implicate their employers' brands....

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