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Expert Analysis

Dupes Boom Spurs IP Risks, Opportunities For Investors

By Erica Han, Georgina Jones Suzuki and Sabrina Kim ( July 7, 2025, 7:17 PM EDT) -- Lululemon's recently filed lawsuit against Costco — Lululemon Athletica Canada Inc. v. Costco Wholesale Corp. in the U.S. District Court for the Central District of California — alleging that the retailer's Kirkland private-label apparel confuses consumers and damages Lululemon's reputation by mimicking its designs, has put the spotlight back on dupes, renewing questions about brand protection and the viability of the booming market for dupes.[1]...

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