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Intellectual Property UK
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July 14, 2025
Refillable Deodorant Biz Fails To Secure UK Patent
British officials have rejected a patent application for a refillable roll-on deodorant, ruling that skilled scientists would have found it obvious to let users mix the ingredients before applying it.
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July 14, 2025
AI To Spark New Boom In Intangible, IP Assets, WIPO Says
Artificial intelligence is driving a boom in intellectual property rights and other intangible assets, with a recent study showing that investments in software, brands and patents have grown over three times faster than physical assets since 2008.
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July 14, 2025
Ferrari Gets Retailer's '296 GTS' EU TM Application Trimmed
Ferrari has persuaded European Union officials to apply the brakes to a Lithuanian company's "296 GTS" trademark application, convincing them that goods bearing the sign could create confusion with the branding of its own 296 GTS sports car.
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July 14, 2025
Chevron Withdraws Oil Patent Claims Despite Earlier Win
European officials have revoked a Chevron unit's patent over an oil composition used to lubricate car engines, after the oil giant's subsidiary said it no longer wanted exclusive rights over the technology.
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July 14, 2025
UK Inks Design Treaty In Move To Streamline Applications
The U.K. has become one of the first European nations to sign a new treaty making it easier to protect designs by harmonizing the application process internationally.
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July 11, 2025
Moderna Fights Pfizer's 'Impossible' MRNA Patent Attack
Moderna on Friday lambasted Pfizer and BioNTech's argument that a patent claim underpinning its mRNA technology was obvious, arguing that its rivals were asking an appeal court to undertake an essentially "impossible" task of upending the entirety of a lower court's reasoning on the matter.
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July 11, 2025
Brand Owner Says Violated Licensee Agreement Is Now Void
The owner of the Rockfish Weatherwear shoe brand has claimed it is no longer obliged to license its trademarks to a Chinese brand management company because of an "irremediable breach" on the company's part after threatening to sue Rockfish's parent company without informing it.
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July 11, 2025
Wise Payments' TM Infringement Case Largely Backfires
Wise Payments has partly succeeded in its infringement claims against With Wise, but its rival has managed to narrow down the scope of goods it can market with "Wise" after a London judge found it never intended to sell them.
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July 11, 2025
UK Litigation Roundup: Here's What You Missed In London
This past week in London has seen HS2 hit with a defamation claim by two ex-employees who blew the whistle on alleged under-reporting of costs, Craig Wright and nChain face legal action brought by its former chief financial officer over a fraud scheme, and pro-footballer Axel Tuanzebe bring a clinical negligence claim against his former club Manchester United F.C. Here, Law360 looks at these and other new claims in the U.K.
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July 11, 2025
British Beauty Co. Neom Can't Nix Cleaning Biz's 'Nem' TM
European officials have rejected Neom's bid to nix a rival "Nem" trademark, ruling that the marks were so short that shoppers would recognize the one-letter difference between them despite their covering similar fragrant cleaning products.
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July 11, 2025
Student Letting Agency Claims Theft Of Copyrighted Photos
A student flat letting agency has accused a rival and its director of stealing and watermarking its own copyrighted images to advertise apartments in Leicester, which he later allegedly admitted to in a recorded call.
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July 10, 2025
Pfizer Takes Aim At Moderna's Leftover MRNA Protections
Pfizer asked an appeals court Thursday to revoke surplus patent protections underpinning rival Moderna's mRNA vaccine after getting a key patent tossed.
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July 10, 2025
Bird & Bird's Revenues Hit £580M As Tech Growth Continues
Bird & Bird LLP said Thursday that it has continued to grow despite facing challenging economic conditions as its revenue increased to approximately £580 million ($787 million) and profits rose in its latest financial results — though partner profits were flat.
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July 10, 2025
Premier Inn TM Put To Bed In Europe Over Descriptiveness
European trademark officials have refused to register "Premier Inn" as a trademark in the European Union, ruling that the U.K. budget hotel brand's name is too descriptive of the hotel services it represents.
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July 10, 2025
Rakuten Can't Patent Personalized Feed Tech In EU
Rakuten Group Inc. has lost its bid to patent an information processing system that provides website and app users with fewer news articles or movie choices based on scrolling habits, after European officials found that it wasn't solving a technical problem.
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July 10, 2025
Braun Brushes Away Challenge To Electric Toothbrush Patent
German consumer giant Braun has held on to key parts of its toothbrush patent after convincing the European Patent Office to toss arguments by a Swiss competitor that existing products do not match the unique bristle design protected in the patent.
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July 09, 2025
Alaska Airlines Seeks Delta Discovery For TM Feud In UK
Alaska Airlines asked a Georgia federal judge to allow it to take discovery from Delta Airlines on Wednesday for use in a U.K. court case against Virgin Group, which Alaska said is trying to charge it millions of dollars so that Alaska's rivals can use the Virgin brand.
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July 09, 2025
Toy Maker Fails To Revive Rubik's Cube TM At EU Court
A European Union court on Wednesday rejected a toy company's attempt to rekindle its 3D Rubik's Cube trademark on the grounds that its shape is entirely functional.
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July 09, 2025
Sony Can Alter Defense In Hendrix Band Copyright Case
The U.K. arm of Sony won permission to alter its defense against a claim brought by the estates of Jimi Hendrix's former bandmates in a copyright feud over the group's back catalog, after a London judge dismissed the estates' objections on Wednesday.
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July 09, 2025
Car Brake Maker Accuses Rival Of Copying Design
A manufacturer of suspension and brake systems for cars has sued a rival in a London court for patent infringement, saying its brake calipers were disassembled and re-engineered with new components.
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July 09, 2025
Honor Blocks AI Co.'s 'BookMagicAI' TM For Software In UK
Chinese electronics company Honor Device Co. has convinced British officials to partially block an AI writing platform's application for the trademark "bookmagicai," finding that the name might confuse consumers interested in its products.
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July 09, 2025
Auto Giants Get Tentative Antitrust OK For IP Licensing Org
The European Union's executive arm told German auto giants BMW, Mercedes and Volkswagen Wednesday that their new licensing group will comply with the bloc's antitrust regime as long as they let standard essential patent holders opt out of talks, among other conditions.
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July 09, 2025
Target Misses Bull's-Eye TM Bid At EU Court
U.S. retail giant Target lost a trademark over its red bull's-eye logo on Wednesday after a European Union court ruled that the mark was too banal to be protected as it displayed only simple geometric shapes.
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July 09, 2025
Zurich Loses Appeal For Software Patent At EPO
Zurich Insurance has lost its latest attempt to secure a patent over its software that helps multiple users work on a project, failing to convince a European appeals board that the technology is inventive.
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July 08, 2025
DreamWorks Loses Chunk Of 'Trolls' TM In UK
DreamWorks has lost a significant portion of its "Trolls" U.K. trademarks after an online casino company convinced trademark officials that the marks had not been used in five years.
Expert Analysis
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F1 Driver AI Case Sheds Light On Winning Tactics In IP Suits
A German court recently awarded damages to former F1 driver Michael Schumacher's family in an artificial intelligence dispute over the unlicensed use of his image, illustrating how athletes are using the law to protect their brands, and setting a precedent in other AI-generated image rights cases, William Bowyer at Lawrence Stephens.
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Cos. Increasingly Must Protect And Manage Intangible Assets
As investors increasingly reward companies for their institutional knowledge and intellectual capital, there is a growing urgency for organizations — especially their chief legal officers — to identify, protect and fully realize the value of intangible assets, says Paul Garland at Deloitte.
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EU's AI Act: Pitfalls And Opportunities For Data Collectors
The European Union’s new Artificial Intelligence Act entails explicit requirements and limitations throughout the AI value chain that might affect firms directly or indirectly dealing with AI development, such as data-as-a-service companies and web scraping providers, says Denas Grybauskas at Oxylabs.
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Potential EPO Reproducibility Ruling May Affect IP Strategies
A potential European Patent Office decision in referral G1/23, concerning the reproducibility criteria for patenting commercial products, may affect how disclosures are assessed as prior art and could influence how companies weigh protecting innovations as trade secrets versus patents, says Michael Stott at Mathys & Squire.
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Tips For Companies Tapping Into Commercial Cleantech
A recent report from the European Patent Office and European Investment Bank examining the global financing and commercialization of cleantech innovation necessary for the green energy transition can help companies understand and solve the issues in developing and implementing the full potential of cleantech, says Eleanor Maciver at Mewburn Ellis.
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UPC Appeal Ruling Clarifies Language Change Framework
In 10x Genomics v. Curio Bioscience, the Unified Patent Court recently allowed proceedings to be conducted in English, rather than German, shedding light on the framework on UPC language change applications and hopefully helping prevent future disputes, say Conor McLaughlin and Nina O'Sullivan at Mishcon de Reya.
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UK Trademark Law May Further Diverge From EU Standards
The recently enacted Retained EU Law Act, which removes the principle of EU law supremacy, offers a path for U.K. trademark law to distance itself even further from EU precedent — beyond the existing differences between the two trademark examination processes, say David Kemp and Michael Shaw at Marks & Clerk.
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How Clinical Trials Affect Patentability In US And Europe
A comparison of recent U.S. and European patent decisions — concerning the effect of disclosures in clinical trials on the patentability of products — offers guidance on good practice for companies dealing with public use issues and prior art documents in these commercially important jurisdictions, say lawyers at Finnegan.
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Breaking Down The EPO's Revised Practice Guidelines
The European Patent Office's updated guidelines for examination recently took effect and include significant changes related to the priority right presumption, the concept of plausibility and artificial intelligence, providing invaluable insight on obtaining patents from the office, say lawyers at Finnegan.
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UK Amazon Ruling Spotlights TM Rights In International Sales
Highlighting the conflict between the territorial nature of trademark rights and the borderless nature of the internet, the U.K. Supreme Court's recent decision — that Amazon's U.S. website could infringe EU and U.K. rights by targeting local buyers — offers guidance on navigating trademark rights in relation to online sales, say Emmy Hunt, Mark Kramer and Jordan Mitchell at Potter Clarkson.
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Comparing The UK And EU Approaches To AI Regulation
While there are significant points of convergence between the recently published U.K. approach to artificial intelligence regulation and the EU AI Act, there is also notable divergence between them, and it appears that the U.K. will remain a less regulatory environment for AI in the foreseeable future, say lawyers at Steptoe.
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Design Rights Can Build IP Protection, EU Lego Ruling Shows
The EU General Court's recent ruling in Delta Sport v. EU Intellectual Property Office — that Lego's registered community design for a building block was valid — helps clarify when technically dictated designs can enjoy IP protection, and demonstrates how companies can strategically use design rights to protect and enhance their market position, says Christoph Moeller at Mewburn Ellis.
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ECJ Ruling Clarifies Lawyer Independence Questions
The European Court of Justice's recent ruling in Bonnanwalt v. EU Intellectual Property Office, finding that a law firm had maintained independence despite being owned by its client, serves as a pivotal reference point to understanding the contours of legal representation before EU courts, say James Tumbridge and Benedict Sharrock-Harris at Venner Shipley.
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Spartan Arbitration Tactics Against Well-Funded Opponents
Like the ancient Spartans who held off a numerically superior Persian army at the Battle of Thermopylae, trial attorneys and clients faced with arbitration against an opponent with a bigger war chest can take a strategic approach to create a pass to victory, say Kostas Katsiris and Benjamin Argyle at Venable.
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Patent Plausibility Uncertainty Persists, EPO Petition Shows
While a recent petition for review at the European Patent Office — maintaining that the Board of Appeal misapplied the Enlarged Board of Appeal's order on whether a patent is "plausible" — highlights the continued uncertainty surrounding the plausibility concept, the outcome could provide useful guidance on the interpretation of orders, say lawyers at Finnegan.