Weighing Risks Of Ambush Marketing Around Sports Events

By David Bernstein, Megan Bannigan and Jacob Hochberger ( November 7, 2025, 4:13 PM EST) -- Brands in the U.S. are nearing a once-in-a-generation marketing opportunity. In 2026, 11 U.S. cities will host the FIFA World Cup, and Los Angeles will host the Summer Olympics in 2028....

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