Analysis

NCAA's Anti-Sports Betting Stance Becomes An IP Issue

By Theresa Schliep ( March 27, 2026, 8:14 PM EDT) -- The National Collegiate Athletic Association has kicked off a legal battle with a trademark infringement lawsuit against DraftKings for using terms like "March Madness" to describe the basketball competition, bringing the issue of sports betting to court and signaling a more active role in intellectual property enforcement....

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