By Bill Donahue ( August 11, 2017, 7:35 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Uber takes on a mortgage lender with a similar name, Novartis faces drug name pushback from a rival pharma giant, Coachella targets a "Filmchella" application, and General Motors says its "Hummer" trademark is alive and well....
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