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Nielsen Sues Consumer Behavior Co. Over 'Buyer's Remorse'

By Bonnie Eslinger ( June 17, 2025, 5:51 PM EDT) -- The Nielsen Co. has sued consumer behavior adviser Circana in Delaware Chancery Court seeking an order requiring it to close on the deal it reached to buy two of its marketing and advertising businesses, saying Circana has "buyer's remorse" despite knowing a competitor was ready to sabotage one of the businesses....

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