Daily Mail Publisher Hits Google With Antitrust Suit

Law360 (April 20, 2021, 11:45 PM EDT) -- The owner of The Daily Mail hit Google with an antitrust suit Tuesday, saying in a New York federal court complaint that the search giant is punishing the publication for not playing along with its advertising strategies, and as a result the Daily Mail's U.S. search traffic has fallen 50% this year.

The complaint, from Associated Newspapers Ltd. and Mail Media Inc., piggybacks on a slew of antitrust suits filed by advertisers and publishers over the digital advertising business of Google LLC and its parent company, Alphabet Inc.

"Google controls the 'shelf space' on publishers' pages where ads appear, and it...

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