Analysis

AI Brain Rot Fight Tests Copyright, TM Reach Of Viral Memes

By Ivan Moreno ( September 18, 2026, 9:00 PM EDT) -- A bat-wielding wooden drum named Tung Tung Sahur is raising questions Mickey Mouse, Godzilla and James Bond never posed: Can a "brain rot" character created using artificial intelligence be protected by copyright, and can it later function as a trademark if it went viral before anyone used it as a brand?...

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