J&J 's 'Pure' Baby Powder Ads Were Pure Lies, Jury Told

By Craig Clough ( May 22, 2026, 9:56 PM EDT) -- A University of Toronto marketing professor on Friday told a Los Angeles jury considering bellwether claims that Johnson & Johnson's talc products caused deadly ovarian cancer in three women that the company advertised its talc as "pure" and safe even though its leaders fretted for decades that it could pose health risks....

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