Google Facing Inquiry Over Targeted Ads' GDPR Compliance

Law360 (May 22, 2019, 9:58 PM EDT) -- Ireland's privacy regulator said Wednesday that it is investigating whether Google's online Ad Exchange violates the European Union's General Data Protection Regulation, a case likely to have implications for the broader targeted advertising ecosystem.

The Data Protection Commission said its inquiry will investigate whether the way Google processes personal data to serve users with targeted ads complies with the year-old data protection regime.

The watchdog said its investigation was based in part on complaints filed by privacy-focused web browser Brave, which claimed last September that Google and other digital advertising firms flout EU privacy law by sending website visitors' personal data to...

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